Gary fisher serial number decoder9/23/2023 ![]() ![]() Now the Trek name and logo is the main logo. Gone are the days of Fisher’s bikes sporting his iconic name. In 2010, Trek announced the “Gary Fisher Collection, a line of Trek bikes that will replace the standalone Gary Fisher brand” according to Trek’s press release. With the manufacturing and marketing capacity taken care of, Fisher was able to focus on his innovations and creativity to help the Fisher brand become a key part of the Trek Corporation. The Fisher name and brand was then acquired by bike industry behemoth Trek in 1993. Fisher went on to start his own company and in 1991 – as mountain biking was taking off worldwide – sold to Taiwanese firm Anlen, staying on as president of his own brand. He modified early Schwinns with drum brakes and multiple gears to give them more control and gearing for the steep ups and downs of the bucolic coastal hills.įisher and housemate-partner Charlie Kelley started “Mountain Bikes” in 1979 and built their pioneering off-road bicycles until 1983 when the company dissolved. And for good reason: Gary Fisher was on the ground floor in the early days of the legendary “Repack” race down the hillsides of Marin County, California in the mid-1970s. The Fisher name has become synonymous with the history and evolution of mountain biking. Gary Fisher the man and Gary Fisher the bike company are hard to separate. ![]()
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